Thursday 24 March 2016

Cultural Studies and it’s Four Goals




Cultural Studies and it’s Four Goals

Prepared by- Divya Choudhary
Course- M.A.
Sem- 2
Paper no. - 8
Paper name- Cultural Studies
Enrolment no. - PG15101007
Batch- 2015-17
Email id- choudharydivya400@gmail.com
Submitted to- Smt. S. B. Gardi Department of English
Maharaja Krishnakumarsinhji Bhavnagar University
INTRODUCTION

“CULTURAL STUDIES”

            The word “culture” itself it so difficult to pin down, “cultural studies” is hard to define. As we also the case in chapter 8 with Elaine Showalter’s “cultural” model of feminine difference.”Cultural studies “is not so much a discrete approach at all, but rather a set of practices. As Patrick Brantinger has pointed out, cultural studies in not ‘a tightly coherent, unified movement with a fixed agenda”. But a loosely coherent group of tendencies, issues, and question.” Before knowing about Cultural Studies, we should know what culture is. Culture is a anthropology, encompassing the range of human phenomena that cannot be directly attributed to genetic inheritance. The term culture in American anthropology had two meanings-

1 The evolved to classify and represent experiences with symbols and to act imaginatively and creatively.
2 The distinct ways that people live, differently, classified and represent their experiences and acted creatively.
 Culture is central to the way we view, experience and engage with all aspects of our lives and the world around us. Even our definitions are shaped by the historical, political, social and cultural contexts in which we live. Culture is the mode of generating meanings and ideas. This mode of negotiation under which meanings are generated by power relations. Culture is a social phenomenon which tends to regularate the mindset and behavior of people which is set on ancient rules and regularities and experiences. Culture is the identity of particular society and it is the mirror of the society. Culture in a simple way can be said as a particular way of life. Tradition, customs, rules and regulations, norms, artifacts (signs), religions, communities, material things, journey of 'Man' from caves to present day civilization are also culture.
 Opposite of nature is culture. Nature is outside and the moment Man enters, it becomes culture. Whatever which is not nature is culture. All the activities that are done between people on the piece of land and with the other people, culture is the entire range of activities that all the people of the society do. Culture deals with identity. For example, Mahatma Gandhi is the icon of India.
Nature is something which is outside the control of human beings and culture is the introduction of what humans do and think. Culture is the great help out of our present difficulties; Culture beings the pursuit of our total perfection by means of getting to know, on all the matters which has been thought and said in the world: and through his knowledge, turning of stream of fresh and free thoughts upon our stock notions and habits, which we follow but mechanically. When the things are done by elite group, it is called Culture and when the same things are done by minority group, it s called sub-culture. Elite culture controls meanings because it controls the terms of the debate. Non-elite views on life and art are rejected as 'Tasteless', 'useless' or 'even stupid' by the elite. Culture is one of the two or three terms to define. It is an umbrella term. Literature is one of its disciplines. It cannot be understood by one discipline. We are multi-disciplinary. Every discipline studies culture but in a different way. 
   
  
Cultural Studies and it’s Four Goals



CULTURAL STUDIES APPROACHES GENERALLY SHARE FOUR GOALS

First cultural studies transcend the confines of a PARTICULAR DISCIPLINE such as literary criticism or history.

Second cultural studies are politically engaged.

Third cultural studies denies the separation of “HIGH”AND “LOW” OR elite and popular culture.

Forth cultural studies analyze not only the cultural work, but also the means of production.


FIRST GOAL

“Cultural studies transcend the confine of a particular discipline such as literary criticism or history. “practiced in such journal as critical inquiry , representations, and boundary 2 , cultural studies involves scrutinizing the cultural phenomenon of a text – for example Italian opera, a Latino telenovela, the architectural styles of prisons, body piercing and drawing conclusion about the change in textual phenomena over time.

Cultural studies are not necessarily about literature in the traditional sense or even about “art”. In their introduction to cultural studies, editors Lawrence gross berg, Cary nelson, and Paula treichler emphasize that the intellectual promise of cultural studies lies in the attempts to “cut across diverse social and political interests and address many of the struggles within the current scene.”
Intellectual works are not limited by their own “borders” as single texts, historical problems or disciplines, and the critic’s own personal connections to what is being analyzed may also be described.
Henty Giroux and others write in their Dalhousie review manifesto that cultural studies practitioners are “resisting intellectuals” who see what they do as “an emancipator project.” Because it erodes the traditional disciplinary divisions in most institutions of higher education.

SECOND GOAL
     
      “Cultural studies are political engaged” cultural critics see them as “oppositional” not only within their own disciplines but too many of the power structures of society at large. They question inequalities within power structures and seek to discover models for restructuring relationship a many dominant and “minority” or “subaltern” discourses. Because meaning and individual subjectivity are culturally constructed, they can thus be reconstructed. Such a notion, taken to a philosophical extreme, denies the qutonomy of the individual, whether an actual person or a character in literature, a rebuttal of the traditional humanistic “great man” or “great book” theory, and a relocation of aesthetics and cultural from the ideal realms of taste and sensibility, into the arena of a whole society’s everyday life as it is constructed.

THIRD GOAL

      “Cultural studies deny the separation of high and low or elite and popular culture     might hear someone remark at the symphony or art museum: “I came here to get a little culture”.
      Being a “cultured” person used to mean being acquainted with “highbrow” art and intellectual pursuits. But isn’t culture also to be found with a pair of tickets to a rock concert?

      Cultural critics’ today work to transfer the term culture to include mass culture, whether popular, folk, or urban. Following theorists jean baudrillard and Andréa’s huyssen, cultural critics argue that after world war ii the distinctions among high , low and mass culture collapsed , and they cite other theorists such as Pierre boundary and dick hedbige on how “good taste” only reflects prevailing social, economic and political power bases. For example, the images of India that were circulated during the colonial rule of the British raj by writes like by Rudyard Kipling seem innocent , but revel and entrenched imperialist argument for white superiority and worldwide domination of other races, especially Asians. But race along was not the issue for the British raj: money was also a deciding factor. Thus, drawing also upon the ideas of French historian Michel de Certeau, cultural critics examine.

“The practice of every life”

Studying literature as an anthropologist would, as a
Phenomenon of culture, including a culture’s economy,
Rather than determining which the “best” works are
Produced, culture critics describe what is produced and
How carious productions relate to one another. They alms Reveal the political, economic reasons why a certain
Cultural product is move valued at certain times then
others.

FORTH GOAL

“Cultural studies analyze not only the cultural work, but also the means of production.
Marxist critics have long recognized the importance of such par literary questions as these: who supports a given artist? Who publishes his or her books, and how are these books distributed? Who buys books? For those matters, who is literate and who is not? A well – known analysis of literary production is Janice radway’s study of the American romance novel and its readers. Reading the romance women, patriarchy and popular literature, which demonstrates the textual effects of the publishing industry’s decision about books that will minimize its financial risks. Another contribution is the collection reading in America, edited by Cathy n. Davidson, which includes essays on literacy and gender in colonial new England urban magazine audiences in eighteenth century New York city; the impact upon reading such technical innovations as cheaper eyeglasses, electric lights, and trains; the book of the month club; and how writers and texts go through fluctuations of popularity and canonicity. These studies help up recognize that literature dose not occur in a space separate from other concerns of our lives.
Cultural studies thus join subjectivity that is, cultural in relation to individual lives- with engagement, a direct approach to attacking social ills. Though cultural studies practitioners deny “humanism or “the humanities” as universal categories, they strive for what they might call “social reason”, which often (closely) resembles the goals and values of humanistic and democratic ideals.
 Year 2050, the United States will be what demographers call a "majority-minority" population; that is, the present numerical majority of "white", "Caucasian", and "Anglo"- Americans will be the minority, particularly with the dramatically increasing numbers of Latina /o residents, mostly Mexican Americans. As Gerald Graff and James Phelan observe, "It is a common prediction that the culture of the next century will put a premium on people's ability to deal productively with conflict and cultural difference. Learning by controversy is sound training for citizenship in that future".


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